Honda - The Power of Ridgeline
Honda didn’t design the Ridgeline to be another pointlessly tough truck. The market has enough of those. Instead, they designed it to be smarter. So, we skipped the “manvertising” that defines the segment, and created a commercial as innovative as the Ridgeline, itself.
We created a foldout print ad to show how the innovative design of the Ridgeline added to its versatility.